Writing Copy is not Copyright

Copyright is the ability to license and distribute content legally. While it sounds very similar at face value to copywriting, it would be like comparing the words alumni and aluminum.

Copywriting is writing copy, in case that was not obvious. Sales copy is content written, said or scripted for the purpose of converting readers into leads which are potential customers.

Most copywriters are salespeople in one sense or another whether or not they deal directly with clientele. Some copy is not for selling a product or service but for selling an idea or propaganda. Political figures use copywriters for their campaigns and speeches.

Every advertisement ever written was written in the language of sales; copywriting. What might that look like? Consider, hypothetically, that someone was trying to sell you California’s Best Commercial Video Service. The diction, emotional pleads, visuals, sounds, incentives, implications and circumstances of the prospect, you in this case, are important factors to consider among many others. Simply communicating the benefits of a product or service is no longer cost effective without a strong unique selling point. If California’s Best Commercial Video Service targets specific office professions and what are commonly known as “Side Hustles”, the sales copy will reflect that, or should.

An ad off the top of my head might sound something like:

‘The Friendliest Customer service & Highest Customer Satisfaction comes from California’s Best Commercial Video Service for Good Reason.

If there were a “Get Rich Quick” formula, everyone would be using it, but there are “Get Rich Exponentially” formulas, tested and proven with quality results. Instead of calling them that, call them marketing solutions.

To find out more about these solutions and how they apply to you, contact California’s Best Commercial Video Service today.

At ElevatorPitchAnimation.com ‘

As you can tell, the goal is to get readers interested in an idea, product, service or brand. That is only the surface. The reasoning behind copy is driven by the intent to distribute to a specific audience, even if that audience is the entire human race.

Clearly, it would be easier to convince someone to purchase a soda than an automobile, but how many units of soda does that salesperson need to sell to make as much as the sale from one automobile? Long-term, everything seems to balance out if you have what it takes.

Many people are good copywriters and have no idea, but many copywriters are not cut out for sales copy.

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Don’t Make This Mistake with Your Website

Elevator Pitch Animation was preparation for AnimationAndWhatnot.com but it was not supposed to dissolve. The domain ElevatorPitchAnimation.com is very valuable but I decided a couple years ago it would be smarter to brand one website first and then the other. Where I made the mistake was when I assumed starting a new website with a similar but distinguishable name would be more profitable.

Had I done just a little research, I would have found out what I know today about domain name values and how words, spelling, characters and keywords define the value of a domain name before it even reaches its first prospect.

The name Elevator Pitch Animation was, and still is, very valuable due to its potential optimization just by filling a title tag. For those unfamiliar with search engine optimization, you can buy services that boost your ranking on Google, Yahoo, Bing and thanks to AnimationAndWhatnot.com and ElevatorPitchAnimation.com your rankings after this SEO service will also be boosted on video sharing websites.

ElevatorPitchAnimation.com is currently redirecting to Animation & Whatnot because that’s the name of the product but now that I realize my mistake, I also realize it isn’t too late for me to take full advantage of the benefits I’m already paying for.

If you have a great name that is spelled correctly or purposely misspelled in a way that is common enough to already have search traffic, you can be sure you are not taking full advantage of the benefits of those keywords.

Contact Joshua Autrey Serrano at Animation And Whatnot to Learn More

I Forgot I Made This Animated Music Video 4 Years Ago

In 2012-2013 I was doing more networking than I am now, and that led to me doing business with the Collinz Room, a Los Angeles punk band with a unique Hollywood flair.

Lew Nottke and I came up with the music video for one of the Collinz Room’s original songs.

Since then, the band has gone to perform at venues around Los Angeles county and it appears they have new albums in the making.

For those interested in watching Sweet Sober by the Collinz Room, you can find the animated music video here: https://www.youtube.com/watch?v=Dlr4ndapkpo 

 

35 Uses for Pixel Art

* For the rest of 2016, any donation to Patreon.com/animationandwhatnot gets you a FREE original pixel art piece. *


1. Handheld Consoles

2. User Interface

3. Web Design

4. Icons

5. Compressed Graphics

6. Casino Games

7. Brochures

8. Forms

9. Collectibles 

10. Toys

11. Murals

12. Scaled Graphics

13. Isometric Blueprints

14. Buttons

15. Stickers

16. Animation

17. HUD

18. Intros

19. Outros

20. Education

21. Music Videos

22. Pattern Design

23. Advertising 

24. Blogging 

25. Comics

26. Clothing Design

27. 2.5 Dimensional environments 

28. Browser games

29. PC Games

30. Avatars

31. Canvases

32. Caricatures 

33. Editing

34. Tabletop Games

35. Models



Donate today to receive your pixel art asap! 


Youtube.com/animationandwhatnot 

Patreon.com/animationandwhatnot 

EPAnimation Design Update

You may notice that I made some really negligible changes to the appearance of epanimation.wordpress.com but the biggest change is the addition of the ‘Videos’ page.

While videos are updated through the blog posts, the corresponding page will be updated.

There will be more updates as I get around to them.