Writing Copy is not Copyright

Copyright is the ability to license and distribute content legally. While it sounds very similar at face value to copywriting, it would be like comparing the words alumni and aluminum.

Copywriting is writing copy, in case that was not obvious. Sales copy is content written, said or scripted for the purpose of converting readers into leads which are potential customers.

Most copywriters are salespeople in one sense or another whether or not they deal directly with clientele. Some copy is not for selling a product or service but for selling an idea or propaganda. Political figures use copywriters for their campaigns and speeches.

Every advertisement ever written was written in the language of sales; copywriting. What might that look like? Consider, hypothetically, that someone was trying to sell you California’s Best Commercial Video Service. The diction, emotional pleads, visuals, sounds, incentives, implications and circumstances of the prospect, you in this case, are important factors to consider among many others. Simply communicating the benefits of a product or service is no longer cost effective without a strong unique selling point. If California’s Best Commercial Video Service targets specific office professions and what are commonly known as “Side Hustles”, the sales copy will reflect that, or should.

An ad off the top of my head might sound something like:

‘The Friendliest Customer service & Highest Customer Satisfaction comes from California’s Best Commercial Video Service for Good Reason.

If there were a “Get Rich Quick” formula, everyone would be using it, but there are “Get Rich Exponentially” formulas, tested and proven with quality results. Instead of calling them that, call them marketing solutions.

To find out more about these solutions and how they apply to you, contact California’s Best Commercial Video Service today.

At ElevatorPitchAnimation.com ‘

As you can tell, the goal is to get readers interested in an idea, product, service or brand. That is only the surface. The reasoning behind copy is driven by the intent to distribute to a specific audience, even if that audience is the entire human race.

Clearly, it would be easier to convince someone to purchase a soda than an automobile, but how many units of soda does that salesperson need to sell to make as much as the sale from one automobile? Long-term, everything seems to balance out if you have what it takes.

Many people are good copywriters and have no idea, but many copywriters are not cut out for sales copy.

Don’t Make This Mistake with Your Website

Elevator Pitch Animation was preparation for AnimationAndWhatnot.com but it was not supposed to dissolve. The domain ElevatorPitchAnimation.com is very valuable but I decided a couple years ago it would be smarter to brand one website first and then the other. Where I made the mistake was when I assumed starting a new website with a similar but distinguishable name would be more profitable.

Had I done just a little research, I would have found out what I know today about domain name values and how words, spelling, characters and keywords define the value of a domain name before it even reaches its first prospect.

The name Elevator Pitch Animation was, and still is, very valuable due to its potential optimization just by filling a title tag. For those unfamiliar with search engine optimization, you can buy services that boost your ranking on Google, Yahoo, Bing and thanks to AnimationAndWhatnot.com and ElevatorPitchAnimation.com your rankings after this SEO service will also be boosted on video sharing websites.

ElevatorPitchAnimation.com is currently redirecting to Animation & Whatnot because that’s the name of the product but now that I realize my mistake, I also realize it isn’t too late for me to take full advantage of the benefits I’m already paying for.

If you have a great name that is spelled correctly or purposely misspelled in a way that is common enough to already have search traffic, you can be sure you are not taking full advantage of the benefits of those keywords.

Contact Joshua Autrey Serrano at Animation And Whatnot to Learn More

I Forgot I Made This Animated Music Video 4 Years Ago

In 2012-2013 I was doing more networking than I am now, and that led to me doing business with the Collinz Room, a Los Angeles punk band with a unique Hollywood flair.

Lew Nottke and I came up with the music video for one of the Collinz Room’s original songs.

Since then, the band has gone to perform at venues around Los Angeles county and it appears they have new albums in the making.

For those interested in watching Sweet Sober by the Collinz Room, you can find the animated music video here: https://www.youtube.com/watch?v=Dlr4ndapkpo 

 

35 Uses for Pixel Art

* For the rest of 2016, any donation to Patreon.com/animationandwhatnot gets you a FREE original pixel art piece. *


1. Handheld Consoles

2. User Interface

3. Web Design

4. Icons

5. Compressed Graphics

6. Casino Games

7. Brochures

8. Forms

9. Collectibles 

10. Toys

11. Murals

12. Scaled Graphics

13. Isometric Blueprints

14. Buttons

15. Stickers

16. Animation

17. HUD

18. Intros

19. Outros

20. Education

21. Music Videos

22. Pattern Design

23. Advertising 

24. Blogging 

25. Comics

26. Clothing Design

27. 2.5 Dimensional environments 

28. Browser games

29. PC Games

30. Avatars

31. Canvases

32. Caricatures 

33. Editing

34. Tabletop Games

35. Models



Donate today to receive your pixel art asap! 


Youtube.com/animationandwhatnot 

Patreon.com/animationandwhatnot 

100 Reasons to Hire Me

100. I can work anytime.

99. I provide free samples.

98. You can have your idea brought to life.

97. I provide cartoon animation

96. As well as motion design.

95. Graphic design and character development too.

Banner1

94. I work with almost any budgets.

93. I provide video editing as well.

92. I provide backgrounds too.

background1

91. Need game art? Covered.

90. Web design? HTML & CSS also covered.

89. Microsoft Office experience? Used to be an executive assistant; Excel all day.

88. Typing speed: 65 wpm

87. ActionScript 2.0 was my first programming language (2009).

86. Moved on up to Javascript from there.

85. Now, I’m currently learning PHP & Actionscript 3.0

84. Animation works with anything I decide to do.

83. Animation works with anything you decide to do.

82. All of my work experience is corporate.

81. Including advertising.

80. And social media marketing.

79. Cartoon campaigns do amazingly well with young people.

78. Original cartoons are more affordable through me than anywhere else.

77. Technically, I don’t charge anything. I only accept donations.

76. My services can be a combination of anything I offer.

75. Including webmaster services, animation, video editing, web design, graphic design, form design, campaign design, game art design, creative writing, business consulting and social media campaign management.

74. I’m 19 and have 7 years of experience with animation and graphic design.

73. Softwares of choice: After Effects, Flash Professional, Illustrator, Photoshop, Sony Vegas, Debut Video Capture, Swivel, Dreamweaver, Sound Forge, Audacity and Paint.

72. I also do very well with traditional mediums.

71. Paper is my best friend.

70. I’m in it for the art.

69. I’ve met Dessert Dan from Storage Wars. He was in my house.

68. I love investing. I have many years of experience bartering.

67. I possess plenty of variety and some originality.

66. Decent writing isn’t easy to come by these days.

65. I can write and perform music.

64. At the age of four, my grandfather started teaching me piano.

63. In junior high, I adopted the upright bass and began performing classical music.

62. In high school, my interest spawned into the guitar and ukulele, but I still remain fluent in bass and piano.

61. Recently, I have been providing music lessons in exchange for a comfortable income.

60. I’ve worked with many musicians and artists.

59. Gene Autry is in my family lineage.

58. Both of my parents went to universities.

57. Which means I don’t get financial aid, or any benefits for that matter.

56. I’m willing to relocate to many areas in the US.

55. I have a viral cartoon on YouTube that I made in an hour in 2009.

54. I used to make video games solely for personal entertainment.

53. I’m good with people.

52. I’m not the ugliest person you could hire either.

My self-portrait

My self-portrait

51. I can write lyrics or poetry.

50. Comedic writing is hard to find, but I offer it.

49. I invented a tabletop game and several video games over the years.

48. Being good at chess makes life easier for some reason.

47. I’m hard-of-hearing and partially blind in my right eye.

46. In 8th grade, I received the award for best creative writing.

45. I used to wear a suit to school because someone told me to dress for success.

44. I often entertain locals with my ukulele or guitar.

43. I offer original lounge music concerts as a service too.

42. I’ve lived in California my whole life and spent a lot of time in Hollywood.

41. I can repair most PC issues.

40. I can repair most Android or iPhone issues.

39. I can make a box from paper.

38. I can make a killer dinner.

37. My original recipes are pretty good.

36. I can configure most electronics.

35. I can use a computer without a mouse.

34. Cartoon characters I make are inspired by Jhonen Vasquez, Matt Groening and Seth MacFarlane.

33. I can make pixel art.

32. Including pixel art animation.

31. Paper animation is more tedious, but I do offer that too.

30. Stop-motion is offered as well.

29. I’m learning how to make 3D animation.

28. I’m a good voice actor for male and animal roles.

27. I’ve done a little stand-up comedy. Just a little.

26. I’m very flexible with my time.

25. I can drive well. Never had any accidents either.

24. Hablo Espanol poquito.

23. I have a plethora of experience selling musical equipment.

22. My photography skills are above average

tumblr_lvgsancnNZ1r5o8a3o1_1280

Unedited (3.0 megapixels)

21. As are my photo editing skills.

20. I’ve been lower class, middle class and upper class so I know how to appeal to different niches.

19. I like reading.

18. Speed art is one of my specialties. (Not speed as in crystal meth)

17. I can derive advertising revenue from videos, animation and web pages.

16. The reason I’m so affordable is because I work on a donation basis for tax purposes.

15. When the donations are good, the product is better.

14. Either way, the product will be professional quality.

13. Need posters or prints? I can cover that too.

12. Writing takes up at least a tenth of my entire life.

11. I spent my childhood familiarizing myself with technology and art.

10. The value I offer is worth at least 3x more than what you pay.

9. I like bonuses but I don’t work any less hard if they aren’t in the budget.

8. I work a lot harder on videos and artwork for other people than my personal work.

7. Everyone says I’m responsible, but I’m actually Joshua.

6. I get a lot of offers that aren’t exactly worth my time, and I’m more reasonable than anyone I’ve seen.

5. You can ask me anything and I’ll do my best to assist you promptly and unobtrusively.

4. I can be the most diligent employee you’ve ever met.

3. Many people try to get through a task as quickly as possible, but I make sure each task is done thoroughly.

2. I can do overtime.

1. I just came up with one hundred reasons for you to hire me.

Icy

Here’s my email: mmautrey@gmail.com

Why Do Some Bad Shows Do So Well?

A lot of television shows are not your favorite programs, and only a few pertain to your liking. This can be for many reasons, but the majority of people can recognize a low-quality show fairly quickly.

Low-quality is not synonymous with low-budget. There are some high-budget films and shows with repulsive content.

So, why do some shows do well even though they obviously suck so much? 

They keep producing content. Plain and simple.

It may not be quality but it’s consistent and people look for new content whether or not it’s good.

Advertisments don’t discriminate. If a show is getting negative attention, it’s still counted as good publicity all the same.

Good shows often run out of content because they try so hard in a world of people who don’t appreciate the effort. They aren’t willing to ruin their reputation by selling out. 

So, what does this lesson tell us?

It tells us that whether or not we think our content is good enough, there are always going to be successful opportunities for consistent production. Don’t create just for money, but don’t make your best content your only content.

How to Make a Successful Pilot

From analyzing the best cartoons, I’ve noticed a similar pattern despite having no other obvious similarities.

Pilot episodes are usually terrible or slightly unbearable when compared to its subsequent season, but they still strike interest and have lots of potential.

What separates a successful pilot from a really bad one?

Plot. The plot has to be versatile, and you have to be able to stretch that pilot’s plot into 20 hours minimum. If you think about all the shows on TV, they all have really flexible, simple taglines that you wonder about before giving the show a chance.

Don’t just write a pilot episode. Write a general synopsis for your 100 hours of anticipated episodes.

If you have bad art, you’re in the pool with everyone else. You can hire an artist.

TV shows are more than movies. Often there is a budget difference, but TV is a favored medium.